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Uniqlo steps up Europe push with stores in Berlin and Paris


Uniqlo steps up Europe push with stores in Berlin and Paris

By Dominique Vidalon, Pascale Denis and Emma Thomasson PARIS/BERLIN (Reuters) - Japanese casual wear chain Uniqlo opens its first store in Germany on Friday, as it accelerates expansion in Europe in a bid by its parent company Fast Retailing Co Ltd to become the world's top fashion retailer by 2020. Fast Retailing wants to open more stores abroad as it sees turnover growth slow in its home market, where the population is ageing and declining and where it lowered forecasts for Uniqlo's sales on Thursday. Uniqlo's debut German store opens its doors on Berlin's popular shopping boulevard Tauentzienstrasse, with a total floor space of 2,700 square meters over three levels, making it the chain's largest in Europe. Featuring revolving mannequins in origami headdresses and LED ticker-tapes listing all the cities where Uniqlo is present, the store is not far from outlets run by its two biggest rivals - Inditex SA's Zara and Hennes & Mauritz AB - which Fast Retailing wants to outflank globally in coming years.


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